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SmartyX
SmartyX

Privacy Policy

Last Updated: 23 December 2025

This Privacy Policy explains how SmartyX (“we”, “us”, “our”) collects, uses, stores and protects your personal information when you use our website, purchase a plan, or interact with our services.

We are committed to safeguarding your privacy and complying with the UK GDPR, Data Protection Act 2018, and all applicable privacy laws.

If you do not agree with this Privacy Policy, please do not use our website or services.

1. Who We Are

SmartyX
United Kingdom
📧 info@smartyx.co.uk

SmartyX provides done-for-you website, SEO and digital growth services for UK local businesses.

We act as the Data Controller for all personal information shared with us.

2. What Information We Collect

We may collect the following information when you use our website or subscribe to a plan:

2.1 Personal Information

  • Name
  • Email address
  • Phone number
  • Business name
  • Business address
  • Payment information (processed securely by Stripe or GoCardless)

2.2 Technical Information

  • IP address
  • Browser type and device information
  • Pages visited
  • Referral source
  • Time spent on site

(Collected via cookies, analytics and tracking tools.)

2.3 Service Information

  • Website content you provide
  • Business details for website and SEO setup
  • Access credentials (only if shared voluntarily)
  • Messages sent through contact forms or email

3. How We Use Your Information

We use your information to:

  • Provide our website and growth services
  • Process subscriptions and payments
  • Create and maintain your website
  • Improve your Google Business Profile and SEO
  • Communicate with you about your service
  • Send important updates or billing notices
  • Improve our website and user experience
  • Provide support and customer service
  • Send marketing emails (only with consent)

We process your data under these lawful bases:

  • Contract: To provide the service you have purchased
  • Consent: For marketing emails and optional communication
  • Legitimate Interest: For security, analytics and service improvements
  • Legal Obligation: For tax, accounting and regulatory requirements

5. How We Store & Protect Your Data

Your information is stored securely on:

  • Encrypted servers
  • Secure CRM (FluentCRM)
  • Encrypted backups
  • Payment processors (Stripe & GoCardless)

We use industry-standard security measures to protect your data.
We never sell your data to third parties.

6. Who We Share Data With

We only share your data with trusted third parties necessary to deliver our services:

6.1 Technology Providers

  • Website hosting provider
  • Email service providers
  • Analytics and tracking tools

6.2 Payment Providers

  • Stripe
  • GoCardless

We never receive or store your full bank or card details.

6.3 Marketing Tools (Only if applicable)

  • FluentCRM
  • Google Analytics
  • Google Ads (Performance Plan only)

All third parties comply with GDPR and protect your data.

7. Cookies & Tracking

Our website uses cookies to:

  • Improve performance
  • Analyse website traffic
  • Personalise content
  • Track conversions
  • Enhance security

You can manage or disable cookies at any time via your browser settings.

For full details, see our Cookie Policy.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent (e.g., email marketing)
  • Restrict or object to processing
  • Request a copy of your data
  • Lodge a complaint with the ICO

To exercise your rights, contact us at:

📧 info@smartyx.co.uk

9. Data Retention

We retain your information only as long as needed:

  • Account & billing data: 6 years (legal requirement)
  • Website project data: while your subscription is active
  • Marketing emails: until you unsubscribe

After this period, your data is securely deleted.

10. Children’s Privacy

SmartyX does not provide services to or collect data from anyone under 18.

11. International Transfers

Your data may be processed outside the UK when using providers like Google or Stripe.
All transfers comply with GDPR through SCCs (Standard Contractual Clauses) or other legal mechanisms.

12. Changes to This Policy

We may update this Privacy Policy occasionally.
If changes are significant, we will notify you by email.

13. Contact Us

If you have questions or concerns, contact us at:

📧 info@smartyx.co.uk